Final Perfume Ad

When starting to make my perfume advert I wanted it to attract young female adults and to suggest romance and glamour.

The ideology of my perfume advert is centred between femininity, romance, sexuality such as flirtation and empowerment of women. This comes across on my advert due to the model’s eye looking straight ahead at the audience, giving the sign of strength, power and intensity of a female.

The colour of my perfume advert also indicates femininity due to the stereotypically colour of pink equalling to females. In addition the colour pink is represented as young romance such as boyfriend/girlfriend.

On Maslow’s Hierarchy of needs I would position the type of people to use my perfume to be within the aesthetic needs of beauty and balance. This is because I think my perfume would represent glamour and beauty within young females. This is why I have indicated the particular magazine of More, due to showing beauty and fashion for my perfume to be advertised in.

 
I think the magazine, More is appropriate for my perfume advert because the magazine itself is targeted at young adults therefore the correct target audience for my perfume advert.

In addition the magazine uses the colour scheme pink/purple which indicates that it is suitable to advertise my advert due to using the same colour stereotypes equalling to femininity.

The name of my perfume “enchant” explains to interest and attract someone in a very strong way and to use magic upon someone. This would therefore suggest romance and flirtation, as well as showing empowerment of women due to having men fantasize over them.

The white colour of the writing shows pure and elegant also indicating femininity, style and grace which are also stereotypically female.

The female model shows glamour by the length and thickness of the hair. In addition of looking confident which can help to express what I want the perfume to make the audience feel which is in control and empowerment.

The perfume bottle I used shows prettiness of the butterfly pattern on the bottle and the pink colour tint of the bottle also shows femininity.

In conclusion I am very pleased with how my overall advert and how it expresses romance, femininity and glamour.

Photoshop photos

Original picture found from freedigitalphotos.net

The gradient edited via photoshop, i think that the gradient helps to emphasise the eye and face of the woman. I think this because the darkness towards the right hand side pushes your view to the eye as it is the brightest on the photograph.

I edited the contrast and brightness of the photo. I think this also emphasises the colour within and around the eye. 

I then edited the photo so it would be black and white. I think this gives the photos a more sophisticated look.

 I then added a twinkle to the eye, to add extra emphasis. In addition of giving a erie feel to the picture.

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Perfume advertisment

From: find your tribe - what I expect the audience of my perfume to be...

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